Showing posts with label MTV. Show all posts
Showing posts with label MTV. Show all posts

Friday, September 01, 2006

Snap judgment: 2006 MTV Music Video Award

Ever watch the Oscars or the Grammys and think to yourself "this really sucks"? If you have, you need to check out the annual MTV Music Video Awards. It will completely change your perspective on awards shows and sucking.

It was with that attitude I took in about 45 minutes of the 2006 MTV Music Video Awards. I was particularly looking forward to being the who-the-hell-are-these-people curmudgeon as MTV inevitably unleashed one flash-in-the-pan no-talent performer after another.

So, I was quite thrown when I turned on the TV and there was
Lou Reed singing a song from his Velvet Underground days. Reed looked good for that rock and roll milestone of 64, although his presence had thrown the audience too, and they seemed quite worried.

The show was hosted by
Jack Black, a fairly talented, mostly physical comedian who never blinks his eyes. Ever. He also didn't seem to mind that he was performing on a stage that looked, to the television viewer, like two-and-a-half giant penises.

Soon, Black introduced
Lil' Kim, who had just been released from prison. The audience cheered her return to freedom. The crowd cheered even louder when Lil' Kim thanked her "peeps" for sticking with her through her incarceration ordeal because, you know, the whole having friends sticking with you when are in prison is something Ivy league music executives and their plus ones can really relate to.

They started giving out awards. I can't remember who won. But I can remember who didn't win. That would be
Kanye West. The camera caught each of his smiles-through-gritted-teeth. It would have been nice if Jack Black cracked an "I guess MTV doesn't care about black people joke," but he didn't. No matter, everyone was thinking it.

The lowlight of the evening for me was when
50 cent and LL Cool J were called on to present an award. It started innocently enough. One of them would say "yeah" and then the other one would say "make some noise." This went on for a while, but when they actually started speaking real sentences 50 unleashed a verbal gaffe that will forever change the way I look at the hip-hop-artist.

Describing some sort of musical journey, 50 said "From Texas to Michigan to Detroit to Canada."


Now I have always admired rappers for their flawless senses of geography. And, as a fan of geography myself, it has always pleased me that the typical rapper is so ready and willing to display his geographical skills lyrically. Yet 50's Michigan to Detroit blunder leads me to believe this geographical mastery is nothing more than studio wizardry. A sad day.

In conclusion, I can't say the 2006 MTV Music Video Awards didn't provide me with 45 minutes of commercially punctuated distraction. But I also can't say it was any good.

Friday, August 04, 2006

They still want their MTV

MTV turned 25 this week. It barely resembles its newborn self.

When I first watched MTV, in 1984, I thought it was coolest, most unique thing in the history of the world. It was a friend's house situation, and he was forced to do nothing but watch MTV when I came by.

Back then, MTV was a couple dozen videos on a loop. Some were surprisingly
good, others predictably bad.

It has been years since the music video was MTV's bread and butter. But they've done everything else: Game shows, talk shows, sketch comedy, cartoons, documentaries, movies, anything involving warm places and bikinis, dance contests, dating shows, softball games, live music, atrocious but star-studded awards shows, political debates, extreme sports, movie reviews, auto restoration, house tours and daredevil behavior.

About half-way through its existence MTV introduced America to
reality television. Neither MTV nor America has looked back.

Reality TV has been MTV's biggest cultural accomplishment to date, even though the "M" suggests it wants to be the music video.

I barely watch MTV these days, but have seen enough to notice they have been taking the reality format to its next logical step by producing shows that merge "real" people with blatantly scripted stories and more traditional production values. I'm sure this will soon catch on with the rest of the TV world, just like their early reality shows did.

I wonder if a kid today is as blown away the first time they see
Laguna Beach as I was when I saw Duran Duran?

I seriously doubt it. But not because the videos got small. It was the world that got big.