Google had hopes that being the enormous, innovative new kid on the block would encourage the established media entities to submit to mutually beneficial friendships. If Viacom's one billion dollar
lawsuit against Google subsidiary
Youtube is any indication, Google might have to earn its friends the hard expensive way.
There was one, albeit small, media company Google had hook, line and sinker without speaking to a lawyer or spending a dime: Me.
My love affair with Google started about three weeks ago when I noticed The
JSB's daily traffic had almost doubled. While I would like to think this was because of fascinating writing and word of mouth, when I looked into it I discovered I was getting an unusually large amount of traffic from search engines -- particularly Google.
For example, according to Google, I was suddenly the number one website in the whole entire universe for those looking for information on "Kenny
Loggins plastic surgery." As I was for "
Beyonce Knowles dies."
I was getting all sorts of new Google inquires in that off-beat vein. I just remember those two because they were so odd -- considering I never posted specifically on either subject -- and, in the case of
Beyonce, thoroughly incorrect.
Google also cast me as the world-wide authority on any variation upon "how to smuggle marijuana onto an airplane." This was clearly triggered by a
couple of posts I did on Quarterback Michael Vick's dimwitted attempt to do just that.
I know Google is always fiddling with its search algorithms, and I have noticed peeks and valleys in search engine traffic in the past. But this sudden page rank ascension shattered its way out of the normal ebb-and-flow. It was a delightful, ego-boosting mystery.
Then, last Thursday, it disappeared as quickly as it came. I'm no longer on the first page of "Kenny
Loggins plastic surgery," and nowhere at all on "
Beyonce Knowles dies."
As a result, my traffic dipped precipitously, and I have became depressed about what was not so long ago a comfortable reality.
So how
about that Google? Figure out ways to usurp all the media content ever created and then sell ads on the side of the screen . . . what a business plan! Who came up with it? Tony Soprano?